Smyths Toys and the LEGO Group have joined forces for a new campaign dubbed ‘Where LEGO® Lives’. The campaign is playing out across social media, the Smyths Toys website and Smyths Toys stores, with the aim to highlight Smyths as a destination retailer for all your LEGO needs. With the retail landscape vastly changing in the UK, places to go and physically pick up the latest LEGO sets, are becoming few and far between. Toys R Us is no more, supermarkets are giving less and less space to toys and Sainsbury’s are closing Argos stores in favour of pick up points. As awesome as LEGO Brand Stores are, they are also only located in limited areas in the UK, my nearest store is well over an hour away. So this campaign hopes to highlight Smyths Toys has the perfect replacement for Toys R Us, not only do they have the wide range of sets including many exclusive sets, they offer free delivery on all LEGO purchases of £15 or more online. Plus they have numerous LEGO events taking place in stores all the time, including a Harry Potter themed event this weekend.
Howdy I'm Adam, The editor of BricksFanz.com - your go to source for the latest LEGO news, reviews and much, much more. Some of you may know me from other LEGO sites so you'll know I have a good experience of the LEGO community and a deep, passionate commitment to all things LEGO. I specialize in seeking out the latest LEGO news and products, as well as being an expert on all things LEGO gaming. So welcome to BricksFanz - Fuelling Your LEGO Lifestyle.
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