Seller Of Imitation LEGO Gets Their Comeuppance

In recent year the LEGO Group have been locked in various legal disputes with a number of manufacturers and seller of imitation LEGO® products. Many of these counterfeit LEGO products come out of Asian countries, including South Korea. A seller from the country has been fined and given a suspended jail sentence, for being in possession of various fake LEGO products including LEPIN. The blatant disregard for copyrighted material by these companies has increased greatly in recent years, thanks to the growing popularity of LEGO sets. Legal wins like this help the LEGO Group to continue to protect their IP, more importantly, it stops inferior and possibly dangerous products being given to children.


A seller of counterfeit LEGO® products in South Korea has received a 2-year suspended sentence of 10 months’ imprisonment and a fine of KRW 10 million (around DKK 56,000) for violating copyrights of the LEGO Group.

The Seoul Southern District Court found the defendant guilty of being in possession of 1,348 LEPIN, LELE and SY branded copycat products when his store was raided by the Special Judicial Police of the Korean Ministry of Culture, Sport and Tourism in June 2017. All of the products were seized and the defendant was also found to have sold 2,627 imitation LEGO products via online shopping malls between June 2016 and June 2017.  

Robin Smith, LEGO VP General Counsel for China and Asia Pacific said: “We appreciate the South Korean Courts and authorities for taking such a strong stance on intellectual property protection and enforcement. We will continue our efforts to ensure that parents and children are able to make informed choices when they are buying toy products, and that they are not misled by attempts by companies to make toy products appear as something that they are not.”

“We will continue to take action against companies who infringe our copyrights in order to protect the reputation of our much-loved brand.”

The LEGO Group takes the protection of its intellectual property very seriously and takes all necessary steps to ensure that its copyrights, trademarks, patents and intellectual properties are not being violated.


Author: Adam White

Howdy I'm Adam, The editor of - your go to source for the latest LEGO news, reviews and much, much more. Some of you may know me from other LEGO sites so you'll know I have a good experience of the LEGO community and a deep, passionate commitment to all things LEGO. I specialize in seeking out the latest LEGO news and products, as well as being an expert on all thing LEGO gaming based. So welcome to BricksFanz - Fuelling Your LEGO Lifestyle.

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