Minifigure Factory Arrives At Leicester Square Store

Last year you may remember a new retail experience concept was trialed in the Copenhagen LEGO Brand store. This has now lead to the LEGO® Minifigure Factory, which has just arrived in the LEGO Store in Leicester Square for a limited time only. You purchase a LEGO Minifigure Factory Pack at the till, then take it to the Minifigure Factory station, located on the ground floor of the Leicester Square Store. There you scan your pack, enter your name and get designing. Whilst you wait for your creation to be printed, grab some accessories for your Minifigure then wait for your name to appear on the Minifigure Factory screen and go grab your creation. They cost £10.99 each and you also get a 1×3 brick in the special packaging, which features your Minifigure. I’m still waiting for full details on exactly how this works, I’m assuming you’ll only be able to choose from preset designs and of course rude or naughty words won’t be allow. If you are in the area, pop in, take a look and let us know what it’s like. (Images below from the Copenhagen store last year)

Please note the LEGO Minifigure Factory is only at the store for a limited time only


Author: Adam White

Howdy I'm Adam, The editor of - your go to source for the latest LEGO news, reviews and much, much more. Some of you may know me from other LEGO sites so you'll know I have a good experience of the LEGO community and a deep, passionate commitment to all things LEGO. I specialize in seeking out the latest LEGO news and products, as well as being an expert on all thing LEGO gaming based. So welcome to BricksFanz - Fuelling Your LEGO Lifestyle.

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    Hey sorry to correct u but I bought one today and it was a 1by 3 brick the name is printed on

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      Thanks for the information, without physically seeing one, just going off a vague images 🙂

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