LEGO Toy Of The Year Press Release

As we reported on Saturday, the LEGO Group scooped three Toy of the Year Awards ahead of the New York Toy Fair. LEGO Boost picked up tech toy, the UCS Falcon bagged speciality toy and BB-8 was awarded construction toy of the year. LEGO has issued a press release which offers a little extra detail about each set, check it out below.

LEGO SYSTEMS, INC. EARNS THREE TOP HONORS AT PRESTIGIOUS TOY OF THE YEAR AWARDS

-Iconic Toy Brand Wins Construction, Specialty and Tech Toy of the Year Categories-

NEW YORK, NORTH AMERICAN INTERNATIONAL TOY FAIR (February 18, 2018) – LEGO Systems, Inc., the North American division of one of the world’s leading manufacturers of play materials, was honored with three Toy of the Year (T.OT.Y.) Awards. Building sets from LEGO® Star Wars™ and the build and code toolkit, LEGO BOOST, were recognized as Toy of the Year in the Construction, Specialty and Tech categories, respectively, which were awarded at the Toy Association’s annual gala to celebrate the best and most innovative toys, held Friday, February 16 in New York City.

“We are honored to be recognized as the gold standard in toys by the industry and consumers alike. Given that we pioneered the convergence of LEGO bricks and technology with LEGO MINDSTORMS™ 20 years ago, it’s particularly exciting that our build and code toolkit, LEGO BOOST, was cited as Tech Toy of the Year,” said Michael McNally, senior director, brand relations at LEGO Systems, Inc. “Receiving two T.O.T.Y. Awards for LEGO Star Wars is a testament to the power of the Star Wars property brought to life in LEGO form for fans of all ages.”

Construction Toy of the Year: LEGO Star Wars BB-8™
This LEGO incarnation of the diminutive BB-8 droid from the new movie trilogy makes the perfect gift for any Star Wars or LEGO fan. Turn one wheel at the side to rotate the detailed head, and another to open the access hatch and extend the welding torch. This faithfully reproduced model also comes with a display stand, decorative fact plaque and small BB-8 figure, making it a great display piece for any bedroom or office. Contains 1,100 LEGO pieces.

Specialty Toy of the Year: LEGO Star Wars UCS Millennium Falcon™
The LEGO Star Wars Ultimate Collector Series Millennium Falcon is the largest and most detailed LEGO set ever made, containing 7,541 bricks and elements. This LEGO interpretation of Han Solo’s unforgettable Corellian freighter has all the details that Star Wars fans of any age could wish for, including intricate exterior detailing, upper and lower quad laser cannons, landing legs, lowering boarding ramp and a 4-minifigure cockpit with detachable canopy. The set also includes seven minifigures, a BB-8 droid, two buildable Porgs and a buildable Mynock.

Tech Toy of the Year: LEGO BOOST Creative Toolbox
LEGO BOOST is a super-charged LEGO toolkit that introduces kids as young as seven years old to building and coding. Designed to offer endless creation and play possibilities, LEGO BOOST gives children an intuitive and “fun-first” way to explore coding concepts and principles. Builders add sound, movement and personality to their LEGO creations, bringing to life anything they build. Using familiar LEGO elements and simple app-based coding language, LEGO BOOST delivers quick success in an intuitive approach. By combining the versatile LEGO building system with advanced technology, children can boost their creativity and uncover new ways to play while learning to code. The kit offers step-by-step instructions to make five creations, such as Vernie the humanoid, Frankie the cat, and an awesome, playable guitar, but kids can use the pieces and coding language to make anything they build come to life. LEGO BOOST is available nationally where toys are sold for $159.99.

Toy finalists were selected from nearly 600 submitted toys, games and properties by nomination committees comprised of journalists, toy trend experts, play therapists, toy inventors and designers, and toy retailers.

The LEGO tradition of innovation has been recognized with 20 T.O.T.Y. Awards since the program was established in 2000.

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Author: Adam White

Howdy I'm Adam, The editor of BricksFanz.com - your go to source for the latest LEGO news, reviews and much, much more. Some of you may know me from other LEGO sites so you'll know I have a good experience of the LEGO community and a deep, passionate commitment to all things LEGO. I specialize in seeking out the latest LEGO news and products, as well as being an expert on all things LEGO gaming. So welcome to BricksFanz - Fuelling Your LEGO Lifestyle.

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