This Spring, The LEGO Group will be opening a brand new London store, this time in the newly renovated Battersea Power Station. It will be the first LEGO® store south of the river in London and will offer fans a chance fully immerse themselves in the wonderful world of LEGO in a very unique location. These will include a LEGO Pick a Brick Wall, Build a Minifigure Tower and plenty of hands-on play opportunities! Expect more details on the store opening very soon.
Building to launch! The LEGO® Group set to open brand new store at Battersea Power Station, London this Spring
LEGO® fans have some bricktastic news to kick-start their year – a new London store is on its way! This Spring, the LEGO® Group will open a new store inside the restored Battersea Power Station, which opened its doors to the public for the first time in history in October 2022. The new store will be the brand’s latest in the UK and the first London store south of the river!
LEGO fans of all ages are set to have a great time within the brand new store, plus experience multiple opportunities throughout to fully immerse themselves in the world of LEGO®, including:
- LEGO Pick a Brick Wall: A great way for customers to select the exact elements that they require for their builds.
- Hands-on play opportunities: Including free build challenges and events each month.
- Build a Minifigure Tower: Visitors can mix and match from a wide selection of bottoms, tops, heads, hair pieces and accessories to customize LEGO minifigures.
- Store Associates: Whether customers are picking out a gift, looking for the latest set, or bringing a LEGO fan in for a special treat, the LEGO team can help find the perfect set.
“The new LEGO store in the iconic Battersea Power Station will inspire builders of all ages with endless play opportunities. We are excited to launch a store that will deliver innovative, experiences that will be a destination for product launches, events and a hub for our LEGO fan community,” said Alison Wood, Retail Director, UK and Ireland.
“With bricks at the heart of Battersea Power Station, we’re delighted that the LEGO Group has chosen the Grade II* listed Power Station, which is one of the largest brick buildings in Europe, as the new home for their first store south of the river in London.” said Sam Cotton, Head of Asset Management at Battersea Power Station Development Company (BPSDC)
The brand-new 223m² store offers the full range of new products only available directly from LEGO stores and LEGO.com, including LEGO® Jazz Club, LEGO® Eiffel tower, and LEGO® Motorised Lighthouse. In addition, LEGO® VIP-members will receive benefits at the new store such as exclusive gifts with purchase, double points events and much more.
The official opening date and dates for in-store events will be announced soon.
17th January 2023
Wow, I didn’t see that coming. Considering the worlds largest store is just up the river and Westfield is a mere 4.5 miles away it kinda seems an odd move? I guess it shows that LEGO has big ambitions to grow the U.K. brand.
On a personal note, I would have thought a midlands store would’ve been a priority. Either Nottingham or Leicester?
That all said. If you look at some of the other brands already based in the old power station, LEGO obviously see a market in the upper end of the high street?
17th January 2023
From what I’ve read of Battersea it’s a super high-end retail space so no Poundland stores etc. I assume it’s trendy to have a store there nothing to do with where else needs a store or if there are others nearby. Midlands is super lacking considering it’s central location