Rebuild The World A Special Message For AFOLs

The LEGO Group have finally lifted the lid of their Rebuild The World campaign. Although its key to the campaign is help nurture the creative skills of the next generation of builders, older builders are equally important. If you’re an adult and enjoy LEGO®, then you are part of a special group of people known as AFOLs. Older LEGO builders may use LEGO bricks a little differently than kids, but the essence of play and imagination is universal. The LEGO Group understand the value of all their fans, in particular AFOLs, who often help to keep the brand relevant in an ever changing world. So much so that Niels B. Christiansen and Jørgen Vig Knudstorp have recorded a special video about Rebuild The World for Adult Fans of LEGO.

Author: Adam White

Howdy I'm Adam, The editor of - your go to source for the latest LEGO news, reviews and much, much more. Some of you may know me from other LEGO sites so you'll know I have a good experience of the LEGO community and a deep, passionate commitment to all things LEGO. I specialize in seeking out the latest LEGO news and products, as well as being an expert on all thing LEGO gaming based. So welcome to BricksFanz - Fuelling Your LEGO Lifestyle.

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1 Comment

  1. I’ve watched the videos. I’ve seen the hype! All very polished and very slick!

    Now go out and buy more Lego!

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