Posted By Adam White on Sep 17, 2019 | 1 comment

The LEGO Group have finally lifted the lid of their Rebuild The World campaign. Although its key to the campaign is help nurture the creative skills of the next generation of builders, older builders are equally important. If you’re an adult and enjoy LEGO®, then you are part of a special group of people known as AFOLs. Older LEGO builders may use LEGO bricks a little differently than kids, but the essence of play and imagination is universal. The LEGO Group understand the value of all their fans, in particular AFOLs, who often help to keep the brand relevant in an ever changing world. So much so that Niels B. Christiansen and Jørgen Vig Knudstorp have recorded a special video about Rebuild The World for Adult Fans of LEGO.