LEGO® has once again been named the top UK Superbrand in a 2019 consumer poll for the first time. Superbrands is the definitive benchmark for brands who have “set the agenda, outwitted the competition and built enviable reputations“, with the LEGO brand topping the list for the second year running. First published in 1995, Consumer Superbrands is an annual listing of the UK’s strongest consumer brands. The brands included are chosen by around 2,500 members of the British public from a list that has been refined by an Expert Council of senior industry figures. The list includes some pretty big names and it’s nice to see even with some of the recent decisions regarding set availability and exclusivity, that consumers still hold the brand in such high esteem. Check out the full list below.
- LEGO
- Apple
- Gillette
- Rolex
- British Airways
- Coca Cola
- Andrex
- Mastercard
- Visa
- Dyson
