LEGO Named Top UK Superbrand

Posted By Adam White on Mar 12, 2018 | 0 comments

LEGO® has been named the top UK Superbrand in a 2018 consumer poll for the first time. Superbrands is the definitive benchmark for brands who have “set the agenda, outwitted the competition and built enviable reputations“, with the LEGO brand topping the list of 20 companies and brand names. First published in 1995, Consumer Superbrands is an annual listing of the UK’s strongest consumer brands. The brands included are chosen by around 2,500 members of the British public from a list that has been refined by an Expert Council of senior industry figures. The list includes some pretty big names, so it’s nice to see even as the recent troubles faced by LEGO, that consumers still hold the brand in such high esteem. Check out the full list below.

1. LEGO
2. Gillette
3. Apple
4. Andrex
5. Coca-Cola
6. Disney
7. Marks & Spencer
8. Boots
9. Heinz
10. BMW
11. Cadbury
12. Rolex
13. BP
14. Shell
15. John Lewis
16. Heathrow
17. Jaguar
18. Kleenex
19. Visa
20. Haagen-Dazs