LEGO Lead User Lab AFOL Interests Survey

A few months ago, the LEGO Group launched a new initiative called the LEGO® Lead User Lab. The basis behind this was to gather ideas and creative solutions from within the AFOL community to complement the existing LEGO product lines. The initial announcement was a little vague as to what exactly the Lead User Lab was looking for, but a survey has been issued which gives a better ideas as to the aim of the LLUL. Taking part in the survey will help the Lead User Lab to gauge the interests of the AFOL community. Although the areas covered in the survey do not reflect as sort of future product lines, your answers may help in the development of new products or partnerships.

The LEGO Lead User Lab team is keen to explore the AFOL community’s interests to know how to better add value with Lead User Lab. You can help by contributing with your opinion to this survey, which explores 3 areas: Lights, Customization and Jewelry. (please be aware at this stage this is an exploration).

Link to survey:

Author: Adam White

Howdy I'm Adam, The editor of - your go to source for the latest LEGO news, reviews and much, much more. Some of you may know me from other LEGO sites so you'll know I have a good experience of the LEGO community and a deep, passionate commitment to all things LEGO. I specialize in seeking out the latest LEGO news and products, as well as being an expert on all thing LEGO gaming based. So welcome to BricksFanz - Fuelling Your LEGO Lifestyle.

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