LEGO Launches Build & Talk Challenges Initiative

With the Summer holidays about to kick-start – and more families at home than ever – The LEGO Group has today launched a new initiative, Small Build for Big Conversations, aimed at helping parents speak to children about online safety and overcome some of the barriers that can stop them from tackling the issue of digital wellbeing. Families can visit LEGO.com and take on ‘Build and Talk’ challenges that offer a guided build session that engages children in relevant topics and watch outs. Each challenge is led by questions, prompts and talking points to encourage conversation between parents and their children in a natural way.

Children pick an online explorer to build (i.e. ‘The Giggler’ who loves to watch and make online videos or ‘The Chatterbox who loves chatting with friends online) and can then pick different Watch-Out challenges to build together and talk about (i.e. The Overshare, The Coin Guzzler etc). The challenges are aimed at children aged 6-10 years old

LEGO Build and Talk Character Line Up

The LEGO Group launches new initiative to help parents talk to their kids about online safety and digital citizenship

‘Build & Talk’ approach encourages learning through play

London, July 20, 2020: The LEGO Group today launched Small Builds for Big Conversations, a series of creative challenges which offer parents and their kids an enjoyable, guided method to engage in conversations about being a good digital citizen and the importance of online safety.

According to Kaspersky, parents spend just 46 minutes talking to their children about online risks throughout their entire childhood as they find it difficult to express the risks in a relatable way. Small Builds for Big Conversations has been created to address such barriers by giving parents simple, fun ways to talk to children aged six to 10 about digital safety and wellbeing while they play.

The ‘Build & Talk’ challenges are based around characters built from LEGO bricks, who represent both the positive and negative aspects of life online. Parents and children are encouraged to build similar characters with LEGO bricks they have at home and use play and conversation prompts to talk about digital wellbeing, safety and potential dangers.

During the pandemic, more than 290 million children globally were left learning from home when schools closed. As a result, online usage skyrocketed with estimates showing that screen time will have quadrupled for many kids by September, making it more urgent and important than ever that young children understand how to stay safe online. Without school, the onus is falling on busy parents to have important conversations around the benefits and risks of going online.

Anna Rafferty, Vice President Digital Consumer Engagement, said: “As a parent I know it’s not always easy to talk to your children about being a good digital citizen in a way they understand, as they are often influenced by peer pressure and exciting digital experiences. We have a long history of creating safe digital play experiences for kids, so we wanted to give parents the confidence to connect with their children on this important topic.”

“We understand the power of learning through play, which is why we’ve made the conversations playful,” added Rafferty. “LEGO bricks are great for sparking imagination and storytelling, so building characters while talking will make the experience more memorable and enjoyable for parents and kids. Today’s young children will live their lives online and many have their first digital experience before their first birthday. Being a good digital citizen is critical for their development.”

The builds are available in three themed activity packs that include two character categories: ‘The Online Explorers,’ like ‘The Giggler’ who loves to watch and make online videos, and The ‘Watch-Outs,’ like ‘The Chameleon’ who represents strangers that pretend to be friends. Each activity pack includes inspiration on how to build the characters, as well as talking points and questions to help guide the conversation between parents and their children, helping them have a natural conversation, that leads to learning while they play. The content has been developed in line with UNICEF digital safety guidelines.

“Spending time with parents and talking openly about experiences on the internet is key to keeping children safe and happy online,” said from Andrew Mawson, Chief of Child Rights and Business at UNICEF. “We welcome this timely initiative by the LEGO Group to facilitate these conversations through play.”

Building inspirations for all of the characters are available on www.LEGO.com. Each takes around 10 minutes to construct using existing bricks, and their physical features reflect the different aspects of being online.

The ‘Build & Talk’ activity packs are available online now for free at: https://www.lego.com/aboutus/buildandtalk

LEGO Build & Talk Pattern

Author: Adam White

Howdy I'm Adam, The editor of BricksFanz.com - your go to source for the latest LEGO news, reviews and much, much more. Some of you may know me from other LEGO sites so you'll know I have a good experience of the LEGO community and a deep, passionate commitment to all things LEGO. I specialize in seeking out the latest LEGO news and products, as well as being an expert on all thing LEGO gaming based. So welcome to BricksFanz - Fuelling Your LEGO Lifestyle.

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