LEGO Launch Epic Cinematic Advertising Campaign

Posted By Adam White on Nov 1, 2018 | 0 comments

The LEGO Group has unleashed an epic new advert dubbed ‘Wildest Wishes’ and when I say epic, it really is. The concept of the new campaign is that LEGO® isn’t just a brick, it’s a way to transport builders to anywhere their imagination takes them. Various kids are at home, building LEGO sets with their family, before the ad drops in to ‘real life’ police chases, galactic space battle and high speed races. It’s an impressive little ad and I hope it’s run on TV over Christmas, as it’s a great way to promote LEGO as well as being a well made ad. For now you can check it out below. The LEGO Group have really stepped up their advertising offers in recent week, various campaign have recently begun aimed a numerous aspects of LEGO customers. This follows a refresh of LEGO.com and associated microsites.