Following the teaser from Monday, today the LEGO Group officially unveiled the LEGO® Ideas BTS Dynamite set. BTS are a South Korean boyband, formed in 2013. They hit the global music scene in 2017 and ever since have become a global sensation. Admittedly, their music may not be known by everyone, but the band has a huge fanbase, which is one of the reasons the LEGO Ideas project by fan builders JBBrickFanatic, reached 10,000 supporters in little over a week. The set is inspired by the video for the band’s biggest hit, “Dynamite”. This features band members Jin, Suga, J-Hope, RM, Jimin, V, and Jungkook jigging around various American-style areas such as a donut shop, record store and disco.
Now the original fan project was light on details and many have questioned why it was chosen to become a set. Not every LEGO set will appeal to every LEGO fan and the BTS fanbase is massive. The teasers on social media have become the most popular LEGO Group posts ever in under 24 hours. If a set can appeal to and attract new LEGO fans, surely that’s a good thing. The LEGO Ideas BTS Dynamite set will be released on March 1st and my review of the set will be published soon.
Due to a national holiday in South Korea, the set may be released at a slightly later date in that region. Here’s a short statement from the LEGO Group: The release of this set in early March is in no way linked to South Korea’s Independence Movement Day, and our LEGO Stores have been approved to list the product for sale from the start of the month at their own discretion.
Light it Up with the New LEGO Ideas BTS Set
16th February, 2023: The LEGO Group are lighting it up with their latest set – a tribute to the global pop icons – BTS. The LEGO Ideas BTS Dynamite set, designed by a LEGO fan, features the seven-piece band on the video set of their global smash-hit single “Dynamite”, which when released in August 2020 reached over 100 million views in less than one day and one billion views in just eight months, and even gave the band their first number-one single in the United States.
Sing, song the night away as you build this 749-piece LEGO set and uncover authentically recreated details that mirror scenes from the iconic music video. Customers can now combine at-home karaoke sessions with brick building and immerse themselves in a world of disco, donuts and dynamic dance moves.
The new set embodies the band’s creative forms of expression and includes the vibrant donut shop, ice cream truck and record store. Each building is fully detachable from the set, allowing for individual play and display experiences.
But the set wouldn’t be complete without the biggest South Korean boy band in the world – who are now also available in LEGO minifigure form for the first time. All seven minifigures of the band members – RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook – are ready to sing and dance in sync on the LEGO stages.
This LEGO Ideas set was the brainchild of LEGO fans and friends Josh, 20 from Indiana, and Jacob, 21 from New York. Combining their love of BTS and passion for LEGO building, they worked together to bring the set to life.
Talking about their process, Jacob said: “Josh did the building and design work and, as a massive BTS fan, I told him what needed to be in it, what details were most important. It was a really fun process”.
Josh continued, saying: “Jacob had the BTS knowledge, and he was able to direct my build in the proper way. I watched the music video over and over and tried to capture its essence in the LEGO bricks. It was insane when the project went viral online overnight.”
Talking about developing the set, Federico Begher, Head of LEGO Product Group, commented: “When we saw Josh and Jacob’s colourful design we knew it would be a hit and this was proved by how quickly they reached 10,000 views in the LEGO Ideas voting. The BTS fans have already got behind the design and so it was important that we were as faithful to the original creation as possible. The set highlights creativity, passion and most importantly, fun! We can’t wait to see the fans building and displaying it.”
The LEGO Ideas BTS Dynamite set is on sale from early March 2023 for £89.99 / €99.99 / $99.99 on www.LEGO.com/BTS and in LEGO stores.
Product Details
Set Name: LEGO Ideas BTS Dynamite| Set Number: 21339 | Measurements: The set measures over 38 cm long, 16 cm wide, 14cm high | Pieces: 749 | Price: £89.99 / €99.99 / $99.99 / 169.99 AUD / 129.99 CAD
16th February 2023
I confess! I know nothing about the group. Nothing about their music. Nothing about the individuals who make up the band, and nothing about their popularity.
But, I do know something! This set has no appeal for me!
But, it looks good. The Minifigures are pretty cool and I imagine the legions of BTS fans will be beyond excited!