On November 8th, 2018, LEGO® IDEAS will be celebrating 10 years of crowdsourcing and collaboration between LEGO® Ideas and LEGO fans around the world. LEGO Ideas see lots of creativity, hard work and passion from fans that gets poured into LEGO Ideas projects, it’s also resulted in a pretty impressive range of sets. So far there have been 23 products released via LEGO Ideas and its past guise of LEGO CUUSOO. A further two sets have already been chosen and will appear in 2019. LEGO Ideas has made a big impact on the LEGO Community, not only does it highlight the creativity of LEGO fan builders, it given unique builds a chance to become sets and it’s even created a few new LEGO themes. To celebrate the milestone for LEGO Ideas, here are a few fun facts about the platform. You can also check out the latest LEGO Ideas set, the Pop-Up Book here. Happy Birthday LEGO Ideas. You can also grab the latest few LEGO Ideas set from LEGO Brand Stores and shop.LEGO.com.
LEGO® Ideas 10th Anniversary
- There are 944,000 registered members who collect votes for their ideas online (April 2018)
- LEGO Ideas has released 23 products via the platform (LEGO IDEAS + LEGO CUUSOO) LEGO Ideas was first introduced as an offshoot of the Japanese website CUUSOO, produced as a collaboration between that company and The LEGO Group (Oct 2018)
- It takes two years for a LEGO Ideas set to go from concept to a product on the market
- Every year on average, 25 projects reach 10,000 supporters, where only four on average will be picked to be the newest addition to the LEGO IDEAS collection
- Two former LEGO Ideas members have since been hired as LEGO product designers in Billund, Denmark.
How does LEGO Ideas work?
Create an awesome model, take great photos, and write a convincing project description to LEGO Ideas to be in with a chance of your creation coming to life. Fans can submit their creations to ideas.LEGO.com
What are the notable success stories to come out of LEGO IDEAS?
- Three of the most recent products from LEGO IDEAS are LEGO Ideas Ship in a bottle, LEGO Ideas Voltron and LEGO Pop-Up Book
- The LEGO Minecraft Micro gained 10,000 + votes within 48 hours following submission holding the record for the fastest time. The LEGO Minecraft Micro World then went on to inspire three other “micro-scale” sets and the Minifigure scale LEGO Minecraft product line
- The most noticeable trend among LEGO Ideas projects is the overlap with nostalgic movies, TV shows, and games that has brought us the Back to the Future DeLorean Time Machine (2013), Ghostbusters ECTO-1 (2014), Doctor Who (2014), and WALL-E (2015)
History of LEGO IDEAS products in the past 10 years
Q: Why did LEGO Group finally decide to open LEGO Ideas?
Having experienced the positive way in which the LEGO community received, and engaged with, LEGO CUUSOO made continuing this community experience an important decision going forward. Historically, The LEGO Group has been an industry leader in working with fans, and it made a lot of sense to create the LEGO Ideas platform to create mutual value for both our fans and The LEGO Group.
Q: Why is it important for the LEGO Group to have this kind of dialogue with fans and designers outside of the company?
Here at the LEGO Group, we know that 99.9% of the smartest people in the world don’t work for us. We’re also so fortunate so many passionate and creative people love to build incredible things with LEGO bricks. With LEGO Ideas, we allow our fans to propose different ideas and show us through votes that there is market potential. As a business, if we did not open ourselves to this kind of dialogue, we would miss out on different types of product ideas that might not make it to market
the traditional way. And we’d miss creating a shared experience with our most passionate fans where we can celebrate and reward them for their creativity and bring their ideas to households all around the world.
Q: What do you think makes for a successful LEGO Ideas pitch?
Take your time to craft your model, artwork, and description before you submit. Attention spans online are short, and you need to capture peoples’ attention right away and inspire them to support you. Promote your project to communities that already like your subject matter, for example if you built a classic airplane, promote to aviation enthusiasts. We’ve found the most successful projects bring in new audiences outside the existing LEGO Fan community.
Q: How many concepts do you push into development with from LEGO Ideas each year and is this number set to grow in future?
For the last few years, we’ve released around four products each year. You’ll just have to wait and
see what LEGO Ideas is able to bring in the years to come!
Q: What is the profile of submitter and customer of the LEGO Ideas sets?
Over half of our members come from English speaking countries such as the USA and the UK, with the rest spread across countries where English is not a first language. These members are primarily male (81%), although we are happy to see the number of female members has shown growth in recent years. 79% of our members are between 13 and 44 years old, which shows that LEGO Ideas is an experience that a very broad audience can enjoy. Much of that community is highly engaged, with over 43% visiting LEGO Ideas either daily or several times per week.
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