LEGO® House has announced a series of new online virtual tours of the LEGO House History Collection will return this year. Across the year, there will be five online tours, each covering a different era of LEGO history. This is the perfect opportunity to get a peek inside the Billund attraction for those who would normally be unable to attend or can’t because of continued COVID-19 travel restrictions. Each online live tour will last around an hour and you can even ask questions during the tour. For each tour, there will be two sessions on each day, one in the morning and one in the afternoon. These will be running to Billund time, so make sure you could take part before signing up. Full details can be found below please note there is a small cost this time.
After a strong demand from the fan community is LEGO® House redoing the very popular virtual tours from History Collection in an updated version.
After great learnings from the live tours in 2020, the concept will be twisted to an even deeper look into the history of the LEGO Group.
Participants will furthermore be able to post questions in the chat and we’ll answer as many as possible in a QA at the end of the session.
The virtual tour will yet again be hosted by LEGO Corporate Historian Kristian Reimer who will take you on a detailed journey of the history of the LEGO Group and who will showcase highlights from the archive in the basement of LEGO House that have not been touched upon in last year’s live tours.
The tours will be distributed through a period from May to November and cover everything from the early beginnings in 1932 up till 2020.
To provide an in-depth live tour we offer 5 individual tours based on 5 important chapters of the LEGO Group’s history.
We are offering two sessions per day, with the same content, to facilitate different time zones.
Please be aware that we operate in Billund time (CEST). We kindly ask you to convert the timing to your time zone.
The price for each 60 minutes long virtual tour is 50 DKK.
You can participate in any of the live tours by buying a ticket via the link at the end of this page. Please note that participation does not require any special programs to participate in the tours – we will send you a link for the session, which you need to click on - and you just join via a web browser.
Dates & topics
Tour 1: May 6, 2021. Duration: 60 min. Price: 50 DKK
The beginning of the LEGO Group, 1932 – 1946
Wonder how it all started?
Please join us for a guided tour in the LEGO House History Collection covering the beginning of the LEGO Group. The tour will touch upon the background of LEGO® founder Ole Kirk Kristiansen and how he started the company as well as cover the ups and downs he had to endure in the company´s first years of existence.
Tour 2: June 22, 2021. Duration: 60 min. Price: 50 DKK
The LEGO Group - Consolidating plastic, 1947 – 1961
Want to know more about the big gamechanger for the LEGO Group?
Through this guided tour in the LEGO House History Collection, you’ll learn about a crucial period in the history of the LEGO Group. The gamechanger happened in 1958 when the LEGO brick was introduced, but many other activities in the late 1940s and up through the 1950s contributed to creating the foundation of the company we know today, and we are here to tell you all about it.
Tour 3: August 30, 2021. Duration: 60 min. Price: 50 DKK
The LEGO Group - Expanding the LEGO System in Play, 1962 – 1978
Wonder how LEGO System in Play secured great expansion?
Go on a virtual guided tour in the LEGO House History Collection and learn more about how the LEGO System in Play was expanded up through the 1960s and 1970s. We will cover the introduction of movement and role play, talk about the background for creating the first LEGOLAND Park and much more. We will even touch upon who the first CEO/Managing Director to come from outside the owner family was.
Tour 4: October 11, 2021. Duration: 60 min. Price: 50 DKK
The LEGO Group - Introducing new ideas, 1979 – 2001
Kjeld Kirk Kristiansen and his many great ideas.
Third generation owner Kjeld Kirk Kristiansen, and the new ideas he introduces, play a huge role in this virtual tour in the LEGO House History Collection covering the first 22 years of Kjeld at the helm. We will look into the introduction of storytelling, how the appearance of the minifigure was changed, the introduction of our first brick built IP products and more.
Tour 5: November 8, 2021. Duration: 60 min. Price: 50 DKK
The LEGO Group - Crisis and turnaround, 2002 – 2020
How do you make a turnaround in a giant crisis?
In this virtual tour in the LEGO House History Collection the theme is very much ups and downs, as we will look into the crisis and turnaround and some of the contributing factors.
We will also touch briefly on more contemporary topics such as collaborating with the AFOL community or setting up our sustainable materials center.
We are looking very much forward to seeing you online. Please buy your ticket at the price of 50 DKK to any of the tours here.
