The LEGO Group have been named the world’s most reputable company once again. The company has hit the top spot on the Reputation Institute’s annual RepTrak®100 list. To determine the list, RepTrak surveyed more than 230,000 individuals in numerous countries. The ranking measures how people connect to a brand or company, be it through their products or services. The LEGO Group is well known for its excellent customer service and its fanbase crosses generations, it’s also been a fixture of the rankings for a number of years now. Others on the list include Sony, Nintendo, Rolls-Royce, Rolex, Bosch, Harley-Davidson, Mercedes-Benz, Miele and Canon. Some of these companies have also previously partnered with the LEGO Group on various products.
The LEGO Group recognised as the most reputable company in the world
BILLUND, April 3, 2023: Today, the LEGO Group has been ranked as the most highly regarded company in the world in the annual Global RepTrak®100 survey released by the RepTrak Company™.
Chief Executive Officer of the LEGO Group, Niels B. Christiansen, said: “I am very honored that the LEGO Group has been named the World’s Most Reputable Company in 2023. This reflects the unwavering passion and commitment of our colleagues to help keep our promises during a year shaped by significant challenges. Children are our role models and inspire us to make choices that make their future world better. This means not only innovating LEGO® play but also constantly striving to have a positive impact on environment and society.”
The Global RepTrak® report developed by the RepTrak Company™ ranks the 100 Most Reputable Companies. The report is the world’s most comprehensive reputation study, compiled for the past 12 years using RepTrak’s in-depth analysis. RepTrak gathers data from more than 230,000 ratings surrounding perception on a variety of elements of reputation, including ESG, Workplace fairness, leadership, branding, and more.
