The LEGO Group return to Covent Garden with their renowned festive installations, they are gearing up for another big year as they prepare to launch a spectacular new festive exhibit on 1st December. For the first time, kids from anywhere in the UK can contribute to the annual LEGO festive installation.
This year, a Christmas LEGO® Carousel of Creativity art installation will be unveiled in London’s Covent Garden. The joint physical and digital activation will feature five brick-built characters that celebrate the creative potential of children’s imaginations, along with one dedicated section screening play creations that have been submitted by kids across the UK! To submit a festive LEGO build for the chance to be featured, kids can do so from TODAY via the LEGO Life app.
With this new exhibit, the LEGO Group is encouraging brick fans to unleash their imagination and experience a world where anything is possible, from a firefighting dragon to a princess racing driver.
THE LEGO GROUP INVITES FAMILIES TO UNLEASH THEIR IMAGINATION THIS HOLIDAY SEASON WITH THE LEGO®CAROUSEL OF CREATIVITY INSTALLATION
- On 1st December, the LEGO Group will unveil a spectacular festive exhibit online and in London’s Covent Garden, in the form of a Christmas LEGO® Carousel of Creativity art installation
- The LEGO Carousel of Creativity will feature five brick-built characters that celebrate the creative potential of children’s imaginations, along with one dedicated section screening play creations that have been submitted by kids across the UK! To submit a festive LEGO build for the chance to be featured, kids can do so from TODAY via the LEGO Life app
- Families across the UK will be able to join in the fun online at LEGO.com to see the digital version of the LEGO Carousel of Creativity and take part in weekly themed challenges
4th November 2021: This festive season, the LEGO Group is inviting families across the UK to unleash their imagination with the LEGO Carousel of Creativity.
From 1st December 2021 until 2nd January 2022, fans will be able to visit the LEGO Carousel of Creativity art installation in Covent Garden and experience a world where anything is possible. From a firefighting dragon to a princess racing driver, this carousel will bring a LEGO twist to a traditional Christmas icon.
Meanwhile, kids right across the country will be able to turn their builds into art and share their own creations to be displayed on the physical carousel in Covent Garden and screened in LEGO stores across the nation, with a selection of entries being made available to view on LEGO.com. Kids can simply submit their own imaginative festive builds from today via the LEGO Life app for the chance to see their builds featured.
Those unable to attend in person will be able to join in the festive fun online at LEGO.com/CarouselOfCreativity, which will house a digital version of the LEGO Carousel of Creativity. Online visitors will be able to enjoy a 3D virtual tour of the carousel and take part in weekly themed challenges, building and rebuilding to their heart’s content.
LEGO Carousel of Creativity
- What: The LEGO Group presents the LEGO Carousel of Creativity
- When: Covent Garden LEGO Carousel of Creativity: 1st December 2021 – 2nd January 2022
- Online: Digital LEGO Carousel of Creativity: 1st December 2021 – 2nd January 2022
LEGO Life submissions open from NOW. Visit LEGO.com/CarouselOfCreativity to find out how.
With amazing exclusives, fun LEGO experiences you can’t get anywhere else and the biggest range of LEGO sets for all ages and interests, a trip to a LEGO store is a not-to-be-missed festive activity for the whole family.
In addition, to help make the holidays brighter for children in need of play, the LEGO Group is encouraging everyone to grab their bricks, build a star – small, big, or wonderfully weird – to help pass on the joy of play as part of its Rebuild the World #BuildToGive initiative.
For every star built and shared on social media or LEGO Life using the hashtag #BuildToGive before the end of December, the LEGO Group will donate a LEGO set to a child in need, giving children in hospitals, children’s homes, and vulnerable communities the chance to play this holiday season.
