Every year The LEGO Foundation celebrates Unicef World Children’s Day and this November they have joined forces IKEA, Unilever’s Persil, OMO and National Geographic to introduce a global month of play. It’s been long reported how committed the LEGO Group are to promoting their products has a way to enhance play and learning through play. A number of Build the Change events, will take place in select places in Mexico, the UK, China, South Africa and Denmark, where children have been invited to use build their dream school where play, creativity and fun are part of everything they do, using LEGO® bricks. Leanr more below.
This November, the Real Play Coalition founded by IKEA, The LEGO Foundation, Unilever’s Persil and OMO and National Geographic, is announcing its commitment to help combat the erosion of play by introducing the Global Month of Play.
As both individual and collective champions of play, the four iconic organisations behind the Real Play Coalition have come together to develop and support play-based activities that give children opportunities to grow and learn through play. Touching homes, schools and communities, the Global Month of Play will provide a programme of activities throughout November that will engage and excite children in each aspect of their lives. With a proven track record of success, together, the Real Play Coalition will reach over 3 million children in more than 116 countries and activities will take place in across 26,000 classrooms.
Globally, 64% of parents believe their children have fewer opportunities to play than they did as a child themselves[i]. Whether for reasons of safety (51% of parents agree they would like their children to play outside but are too worried about their safety[ii]) or growing pressures on children (one in five say they are “too busy” to play[iii]), it is clear that play is under threat in the home, in schools and in the community across the world.
Here’s a snapshot of the how the Global Month of Play will be brought to life.
IKEA: Let’s Play For Change campaign
Designed by children, for children, the 2018 SAGOSKATT collection is the result of the annual IKEA soft toy drawing competition. This sees creative children from all around the world draw the soft toy of their dreams, with the six most unique drawings turned into real soft toys sold at IKEA stores during 2019. The full purchase price of each toy will be donated to campaigns supporting children’s rights to play and develop. Follow all IKEA activity throughout the Global Month of Play through #letsplayforchange.
The LEGO Foundation: World Children’s Day
UNICEF’s Universal Children’s Day on November 20th marks the day when the most widely ratified human right treaty in history, the Convention on the Rights of the Child, was adopted. It is a global day of action for children, by children, where leaders are held to account on their promises to children.
Throughout November, the LEGO Foundation and the LEGO Group will support this celebration through Build the Change events, where children in select places in Mexico, the UK, China, South Africa and Denmark have been invited to use build their dream school where play, creativity and fun are part of everything they do, using LEGO® bricks. As an outcome, the LEGO Foundation will collate and document a selection of insights, ideas and learnings from the activation and hand them to world leaders at the 30th anniversary of the Convention on the Rights of the Child 2019. Follow activities during the Global Month of Play through #worldchildrensday
Dirt is Good (Persil and OMO): Outdoor Classroom Day
Outdoor Classroom Day is a global campaign to inspire and celebrate outdoor learning and play, led by NGO Project Dirt globally, working with local NGOs, and supported by Unilever’ Persil and OMO. On November 1st, thousands of schools around the world will take lessons outside and prioritise playtime, sending a message of how learning outside of the classroom engages and excites children in spectacular ways. In 2018 alone, over 3 million children across 26,000 classrooms will have joined this movement. Parents and teachers from around the world can sign up at www.outdoorclassroomdaycom
National Geographic: Play Made Me This Way
To celebrate the invaluable marks play leaves on our lives, National Geographic will be producing a fascinating series of videos for the Real Play Coalition called Play Made Me This Way, featuring the stories of a number of extraordinary individuals. Through testimonies and revisiting memories, the videos will reveal how play during the formative years have had a life-changing impact on who they grew up to be, which has made them ensure their children have the same quality play that they did. The first video of the series will feature National Geographic Explorer Aaron Huey and his 8-year-old son, the youngest published photographer in National Geographic magazine at the age of 4. The video can be watched on National Geographic and Real Play Coalition social media channels. #PlayMadeMeThisWay.
Real Play Coalition website
To inspire parents, guardians, teachers and children alike to play, the Real Play Coalition are launching a brand-new website and mobile app, which on launch will contain 150 games and activities. RealPlayCoalition.com will be live on November 1st.
Play today!
The Global Month of Play will enable more play opportunities for children across the world. It will form a platform to discuss just how critical play is in forming the well-rounded, creative, empathetic and lateral-thinking adults that tomorrow’s society needs. To learn more and to find activities in each area, search ‘Real Play Coalition’.
While a month is not enough, it is an important first step on a road to more playful childhoods.
Follow the Real Play Coalition on Facebook and Instagram.
[i] Dirt is Good ‘Play in Balance Report’, 2016
[ii] IKEA ‘Play Report’, 2015
[iii] LEGO ‘Play Well Report’, 2018
