Interactive LEGO Star Wars Billboard Arrives In The UK

To coincide with the release of the Solo: A Star Wars Story and the range of LEGO sets based upon it, LEGO® UK and Grand Visual have joined forces to create a unique interactive LEGO Star Wars advertising experience. The experience invites shoppers to Master The Force and use themselves to control a LEGO Star Wars themed mini-game, which is displayed on a huge outdoor screen. This uses gesture sensor technology to allow budding Force Builders to build like a Jedi. This enables passers-by to engage with the on-screen LEGO sets, with users prompted to choose a side, and start building virtual LEGO spaceships. The goal is to win the ultimate accolade of becoming a true Jedi Master, so the faster you build, the higher the score. The LEGO Star Wars Master The Force experience can be found at the Bluewater and Newcastle Metro Shopping Centres for the next week.

Author: Adam White

Howdy I'm Adam, The editor of BricksFanz.com - your go to source for the latest LEGO news, reviews and much, much more. Some of you may know me from other LEGO sites so you'll know I have a good experience of the LEGO community and a deep, passionate commitment to all things LEGO. I specialize in seeking out the latest LEGO news and products, as well as being an expert on all things LEGO gaming. So welcome to BricksFanz - Fuelling Your LEGO Lifestyle.

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