Earlier this the year, the LEGO Group announced they would integrate the first sustainable LEGO® elements made from plants into sets. These sustainable LEGO pieces will be made from sugarcane, with the very first elements to be made from plants, being plants. As well as including these special new elements in LEGO sets, selected countries will also be able get LEGO Plants from Plants set during August. There will also be an extensive campaign to highlight the arrival of LEGO Plants from Plants, across various LEGO digital platforms and stores.
LEGO Plants from Plants
Lucky LEGO builders in the US, Canada, UK and Germany will be the first to play with the brand-new LEGO elements made from plants.
The new plant-based elements are drawn from the botanical range of LEGO elements – including trees, leaves and bushes- and are made from a plastic produced using sustainably sourced sugarcane, plants from plants!
A free, exclusive, LEGO Plants from Plants (40320) box will be given to consumers who make a purchase of over $35/£35/€35 in LEGO Brand Retail stores and at shop.lego.com between 1st to 17th August in UK and Germany and between 1st to 14th August in US and Canada.
To celebrate the arrival of the first plant-based elements the LEGO Group invites builders around the world to join us building their own sustainability superheroes.
During August the LEGO Group will hold creative building challenges in our New York, and Berlin LEGO Brand Retail stores, as well as a special event in London at the Natural History Museum. Building challenges will also be held online at LEGO.com and LEGO Life. LEGO builders will be challenged to combine the botanical elements with LEGO bricks they have at home, build their own sustainable superheroes and share these online at LEGO.com/plantsfromplants.
The new plant-based LEGO elements will begin appearing in LEGO boxes throughout 2018.
The botanical LEGO elements are available for the first time in brilliant lime green colour, as well as the classic LEGO green. The elements are compatible with the first ever LEGO bricks made 60 years ago and are an example of the LEGO Group’s continued commitment to innovation while staying true to the quality, play experience and durability that is at the heart of the LEGO system.
The plastic used to make the elements is polyethylene, a soft, durable and flexible plastic made from sustainably sourced sugarcane, in accordance with guidance from the Bioplastic Feedstock Alliance (BFA) and third party certified global standards. The new elements are technically identical to existing LEGO botanical elements and have been tested to ensure the sustainably sourced plant-based plastic meets the high standards for quality and safety that the LEGO Group has, and consumers expect from LEGO products.