With the announcement of the new LEGO® Creator Expert Vestas Wind Turbine, the LEGO Group continue their goal of becoming a environmentally sustainable company. The group have made huge strides to make all aspects of their business greener and better for the planet. From ventures like the Planet Crew to the recent Plants from Plants elements, plus investment in renewable energy like wind power. The LEGO Group are inspiring the kids of today to make the planet better for us all. The new Wind Turbine is a fun reissuing of a past set, but it’s also a unique way to highlight how LEGO is being a responsible company.
OUT OF THE VAULT & available soon to fans – The NEW LEGO® Creator Expert Vestas® Wind Turbine
- The first-time consumers can purchase a LEGO set featuring new ‘Plants from Plants’ elements – made from plant-based plastic sourced from sugarcane
- A key collaboration between the LEGO Group and Vestas®, the world leader in sustainable energy solutions
- Through investments in wind power the LEGO Group balances 100% of the energy used to make LEGO bricks with energy from renewable sources.
- Available from Black Friday (November 23rd)
[26th September 2018] While the world-renowned New York Climate Week (24 – 30 September) is live, the LEGO Group has today unveiled the latest LEGO Creator Expert set to come ‘Out of the Vault’ – Vestas® Wind Turbine following popular demand of the original and to celebrate play, creativity and imagination whilst also raising awareness about sustainability and renewable energy in partnership with Vestas®. This is the very first set available to purchase that features one of the all-new sustainably sourced plant-based plastic LEGO elements, Plants from Plants. This renewable energy focused set will be available directly in LEGO Stores and shop.LEGO.com this Black Friday (23rd November 2018).
The LEGO Creator Expert Vestas® Wind Turbine has been designed in partnership with the sets’ namesake and world’s leading provider of sustainable energy solutions, Vestas®, who have installed 65,000 wind turbines in around 80 countries.
The 826-piece model stands nearly a meter-high towering over a wooded hill, featuring the new ‘Plants from Plants’ spruce tree. Made from plant-based plastic sourced from sugarcane, the inclusion of these elements is part of the first steps in the LEGO Group’s ambition to use sustainable materials in products by 2030 and packaging by 2025.
This latest instalment in the LEGO Creator Expert Series has been designed to provide a challenging and rewarding building experience with a touch of nostalgia, with builders discovering a house complete with a furnished patio and a working porch light and powered wind turbine, as well as three LEGO Vestas® servicemen Minifigures and a LEGO dog.
The set measures 100cm high, 72cm wide and 31cm deep and features adjustable wind blades (not as big as the real thing of course, which measures more than 2m longer than a London double-decker bus, but impressive none the least), detailed tower, movable nacelle with aircraft warning lights and power functions to automate the set.
The LEGO Vestas® Wind Turbine celebrates creativity in addition to the LEGO Group’s commitment to making a positive impact on the environment. Through investment in wind power the LEGO Group balances 100% of the energy used to make LEGO bricks with energy from renewable sources.
Tim Brooks, Vice President, Environmental Responsibility at LEGO Group commented: “We strive to make a positive impact on the environment and are committed to climate action and to use sustainable materials in products and packaging. This wind turbine celebrates our first steps in bringing these ambitions to life and we hope it will inspire builders to learn about renewable energy. In August we released the first LEGO elements made from plants and now our fans around the world can buy a LEGO set containing these unique elements.”
Morten Dyrholm, Group Senior Vice President of Marketing, Communications and Public Affairs at Vestas® said: “Today, wind energy is the cheapest source of energy in many markets, which have made wind turbines a sustainability icon across the globe and we are proud to partner with the LEGO Group on this relaunch. The original Vestas® wind turbine LEGO model was specially created for Vestas® to promote wind energy to a small audience within energy and as such, today’s relaunch to the global LEGO community tells the story of how wind energy have gone from niche to mainstream, not just within energy but the entire world.”
The LEGO Creator Expert Vestas® Wind Turbine is the latest in the Creator Expert line of products and will be available to buy on Black Friday (23rd Nov) directly from LEGO Stores and shop.LEGO.com.
Available directly from LEGO Stores & shop.LEGO.com from 23rd November
Ends
27th September 2018
What ever way Lego spin it, plastic is still plastic!
Plants from plants, plastic from plants, plastic!
It isn’t biodegradable like a food waste bag. It will still take centuries to break down. It doesn’t spontaneously disappear into the ether, either! In fact, many experts conclude that the impact on the environment, in respect of plastic pollution is no different from plastic which is derived from petroleum.
The difference with plastic from plants is that it is made from a renewable resource, namely sugarcane. Where regular plastic, in the main, is made from fossil fuel.
You still need to grow the cane, done in the main by using nitrogen based fertilisers. You still need to process the cane in a factory. It still needs to be shipped thousands of miles to be made into Lego. So, where’s the difference?
This latest spin, the regurgitation of the wind turbine set, but with P2P elements is, just like the blades do, all spin.
Please before you simply republish a news release from Lego or one of their associates, do a bit of your own research and try, at the very least to add your own informed comments. Sloppy journalism is just that!