Activision Blizzard have announced a new partnership with The LEGO Group, to release a number of LEGO® products based on the popular video game Overwatch. During the Licensing Expo in Las Vegas, Activision revealed a number of partnerships to create additional products based on some of the publishers popular games. This includes a range of LEGO sets featuring characters from Overwatch. For those unfamiliar with Overwatch, it’s a character driven online multiplayer shooter developed by Blizzard Entertainment. As you can see from the cinematic launch trailer below, the game has some amazing character design, which fits nicely with the world of LEGO. You can read the full press release here.
The merchandising program for Overwatch is significantly expanding. Hasbro has been awarded the master toy license for the franchise with plans for a wide range of play experiences including a NERF product line, games and more. Additionally, LEGO® Group has plans for multiple Overwatch building sets across various price points. Further, Overwatch is just one of many Blizzard Entertainment properties featured in the recently announced exclusive apparel line from UNIQLO as part of its Spring/Summer 2018 collection that launched globally on May 18.